Verna Felder

“When school leaders learn to cultivate a climate of trust that fosters relationships, then a sense of wellbeing becomes the foundation for achievement!

– Verna Felder

For more than two decades, Verna Felder has worked in Detroit Public Schools as a Teacher, Mentor, Media Specialist, and Communications Director. Verna has a Master of Science degree in Strategic Communication Leadership and an undergraduate degree in Organizational Management. Her passion for children, literacy, and community made her a recipient of The President Obama Certificate of Tribute for Literacy and a Spirit of Detroit Award. Through trial, error, and twenty years serving inner-city families, Verna acquired skills and best practices that made her a leader in the field of Public Relations, Community Outreach, and Cultural Competence for urban schools. During the Coronavirus pandemic stay home order of 2020 Verna used this time to compile her experience into a comprehensive communications toolkit that offers cultural competence best practices, strategies, templates, and resources for organizations, educators, and anyone passionate about serving their urban community. Currently, Verna is working on a Family Engagement in Education Certificate from Harvard University

Educators give this book a 5 star rating

Alonzo Terry
Alonzo Terry
Principal, Emerson Elementary and Middle School, Detroit Public Schools Community District
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“This book written by Verna Felder has captured the essence of the current landscape in urban education. She provides a toolkit for all educators to effectively communicate with parents and students of low socioeconomic status, which is the foundation of urban education. Verna combines research from academic experts with personal experiences to substantiate the success of the strategies suggested. Through heartfelt stories, Verna gives the reader a multidimensional look at the behaviors, attitudes, and paradigms of urban families.”
Rod Atkins
Rod Atkins
Ph.D., MBA, Director of Operations, Voyageur K–12 School District
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Verna Felder provides ‘real talk’ to the urban challenges facing families and children who live in the inner cities across the United States. She presents ‘real solutions and strategies to problems many children face daily.”
 Dr. Sabrina Jackson
Dr. Sabrina Jackson
The People Expert, Fox 2 News
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Dr. Sabrina Jackson review: Verna has specific experience educating students, supporting families, and collaborating with educators, and she brings it all to this guidebook. This book outlines the unique challenges within the urban education process and how these challenges affect learning. Unlike so many books on the topic, which only walk you through the problems, challenges, and issues, this work is solution-rich. Prepare to learn and have immediately implementable strategies to use quickly.

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Parent Engagement Templates

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